Search Engine Optimisation Tips and Tricks

Are you looking for new customers? Don´t worry, they are looking for you too! Now all you need to do is get popular with Google, MSN and Yahoo so that they can find you.

Mass Media V´s Search

Every day, businesses all around the world go fishing. Lets call their message the bait and the world the ocean. This scenario creates a problem many of you will have experienced.

A: The ocean is wide and deep while the fish in it are very diverse.

B: You only  like a particular type of fish but you don´t know where they are.

C: You have little option but to dangle your bait hopefully on the telly, billboards, in the papers and magazines hoping all the while that:

1. The right type of fish comes wandering by
2. The fish is hungry
3. The fish can remember your details long enough to get in touch and make a purchase
   

Which brings us to D: fish do not have very strong memories (think Goldfish)

The Google Effect

Google has revolutionised internet search by making it possible for customers to find you and your services simply by typing a few key words.

Search is delivering more customers to businesses than ever before because..

1. The fish you are looking for is actively looking for you - no bait required, just open the door
2. The fish is hungry and potentially ready to buy (or else why would they be searching?)
3. The fish can simply click from your listing in the search engine to your website - no additional thought or effort required.

Three steps to search engine success

1. Find out what people are searching for using the links below

1. Invest in an information management system such as Publicise that makes it easy to:
   1. Create descriptive page titles search engines will love
      
   2. Use descriptions of page content in your URL for added relevance (page address - i.e www.webhead.com.au/articles/search_engine_optimisation)
   3. Monitor search engine traffic and adjust your website as required
   4. Enter other top level (meta) data such as keywords and page descriptions to further enhance your relevance and listing in search engines

1. Network with other relevant websites to raise your profile further

Helpful SEO Links

Adwords.google.com/select/KeywordToolExternal

Yahoo / Overture Keyword Tool (Australian Market)